Breathe New Life into Your Pulmonology Practice
Pulmonology patients—from asthma and COPD to sleep disorders and lung cancer screening—need specialized care. We help pulmonology practices reach patients searching for respiratory expertise online.
Understanding Pulmonology Challenges
Reaching patients with chronic respiratory conditions
Marketing sleep medicine alongside general pulmonology
Building physician referral networks digitally
Patient education for preventive lung health
Services for Pulmonology Practices
Multi-Service Website
Comprehensive sites covering pulmonology, sleep medicine, and respiratory therapy.
Condition-Specific SEO
Rank for COPD, asthma, sleep apnea, and lung screening locally.
Sleep Medicine Marketing
Dedicated campaigns targeting sleep disorder diagnosis and treatment.
Respiratory Health Content
Patient education blog content driving organic traffic and building authority.
Medical Billing for Pulmonology
Pulmonology revenue mixes office spirometry, full PFT labs, sleep studies, and bronchoscopy — each with bundling traps. Sleep medicine adds home-testing rules and CPAP compliance documentation, while PFT panels have specific code combinations payers watch closely.
PFT coding (94010, 94060, 94729) with correct panel combinations instead of unbundled component billing
In-lab (95810/95811) and home sleep study (95800, G0399) billing with payer-specific coverage rules
Bronchoscopy coding with proper base-plus-add-on structure across biopsies, BAL, and EBUS
Pulmonology Billing FAQs
Complete PFT panels have designated codes; billing individual components separately when a panel code applies is an unbundling edit payers catch automatically. Spirometry with bronchodilator responsiveness (94060) also includes the pre/post studies — adding 94010 alongside denies.
For Medicare, continued CPAP coverage requires documented compliance (typically 4+ hours per night on 70% of nights in a 30-day window within the first 90 days) plus a clinical re-evaluation. Practices dispensing equipment without compliance workflows see recoupments.
Many payers now require a home sleep apnea test (95800/95806 family or G0399) first for uncomplicated OSA, reserving in-lab polysomnography (95810) for comorbidities or failed home testing. Ordering the in-lab study without meeting the payer's criteria produces an expensive denial.
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