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Healthcare Specialty

Drive More Surgical & Rehab Patients to Your Practice

Orthopedic patients, whether seeking joint replacement, sports medicine, or physical rehabilitation, research their options extensively. We build digital strategies that position your orthopedic practice as the clear local choice.

Challenges We Solve

Understanding Orthopedics Challenges

1

Attracting both surgical and non-surgical patients

2

Competing with hospital-owned orthopedic programs

3

Managing complex, multi-specialty service lines

4

Building a referral pipeline from primary care

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Our Solutions

Services for Orthopedics Practices

Multi-Specialty Website

Comprehensive sites covering all orthopedic sub-specialties and services.

Sports Medicine Marketing

Targeted campaigns reaching athletes, coaches, and sports organizations.

Surgical Patient Acquisition

PPC and SEO strategies focused on high-value surgical consultations.

Referring Physician Outreach

Digital campaigns to build your primary care referral network.

Billing & Revenue Cycle

Medical Billing for Orthopedics

Orthopedic revenue is dominated by surgical episodes — which means global periods, modifier discipline, and prior authorization. A missed modifier 58 or 79 during a 90-day global writes off an entire procedure, and workers' comp adds a parallel billing universe with its own rules.

Global period management with correct modifiers 58/78/79 so post-op procedures during the 90-day window are paid, not absorbed

Prior authorization for MRIs, injections, and elective surgery — orthopedics' biggest scheduling bottleneck

Workers' compensation claims with state fee schedules, authorization letters, and employer paperwork handled properly

Explore our full medical billing service

Orthopedics Billing FAQs

Any procedure within a 90-day surgical global denies as included unless the correct modifier distinguishes it: 58 for staged/planned, 78 for unplanned return to the OR, 79 for unrelated procedures. Practices without global-period tracking lose these routinely — the fix is workflow, not appeals.

Closed fracture care codes carry a 90-day global that includes the initial treatment and routine follow-up. The decision to bill global fracture care versus itemized E/M-plus-casting depends on payer, follow-up expectations, and reimbursement math — we run that analysis rather than defaulting.

Yes. Work comp claims bill on state-specific fee schedules with employer/carrier authorization requirements and separate timely-filing rules. They're high-value claims that need dedicated follow-up — exactly the AR that ages when a billing team treats them like commercial claims.

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